This is Cristian Kit Paul, graphic designer, photographer and traveller.
Also, founding partner of Brandient. Hello and welcome to Kitblog.
Let’s keep in touch: I am @Kitone on Twitter, Flickr, Instagram and Tumblr.
I am Cristian Kit Paul on Facebook. Here's my RSS feed. Search:
Navigate this site: Home, Notes, Archives, Articles, About, Colophon, and Contact.

Entry no.: 77

22 Jan 2007, 2:54 AM

Tags: , , ,

Comments: 3

Internet 2006 in review

Major events, past and future

Questions

Catalin asks a bunch of bloggers, myself included, three questions: which was the biggest story of the Romanian Internet in 2006; what will be 2007 known as — if 2006 was the year of the blog; and what personal plans or projects I have related to Internet.

Because I am certainly not an Internet industry insider — nor even an acknowledged outsider — I don’t think I can give a competent answer. However, I'll tackle the first question from a subjective angle that may be of interest.

Metropotam

Metropotam avatar

For me, 2006 was the year the first entrepreneur envisioned and developed an Internet product not as a web site/Internet service, but as a brand. I am talking about Metropotam1, an innovative city-guide weblog about Bucharest, whose identity and tone of voice were specifically designed for a certain audience.

Common knowledge says that Internet is an elusive beast whose quirky nature makes communities hard to build in any other way but from a grassroots level, with spectacularly limited control over the process, relying only on the code, the looks and a couple of coarse-grained marketing tools.

Metropotam (coined from “metropolis/metropola” and “hippopotamus/hipopotam” — the witty, self-ironic urban creature) employed some pretty sophisticated tools (brand rhetoric and an avatar, to mention a couple) to achieve differentiation and emotional bond.

And it worked. Meeting one of Metropotam’s founders at a cup of tea a couple of days ago I was happy to learn that the stats are good and climbing while the community grows.

1 Full disclosure: Metropotam — the brand — was developed by Brandient.

Comments

Reply no.: 1

22 Jan 2007, 9:34 AM

dragos:

that was 2006, not 2007 :)

Reply no.: 2

22 Jan 2007, 10:17 AM

Kit:

Was a typo, sorry — it is correct now.

The future is not what it used to be. :)

Reply no.: 3

22 Jan 2007, 3:11 PM

Catalin:

Thank you, Kit. Great answer. Metropotam rules, indeed.

Follow the comments to this entry via Subscribe to this post's comments RSS feed. XML feed.


Or follow all comments via Subscribe to global comments RSS feed. XML feed.

Post a comment (in English, please)

Rules: Allowed HTML tags: a href,b,i,br/,p,strong,em,ul,ol,li,blockquote. Textile 2 text formatting is enabled. Please use English for comments. Be responsible. Flames, trolling or bad language will get your response deleted and your IP possibly banned.