February 2009 archives

Entry no.: 719

17 Feb 2009, 5:40 PM

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Comments: 4

Branding Brandient, reputation leader

AdMarket report

According to the 2008 edition of AdMarket report (by UAPR and D&D Research), the answers provided by 247 respondents coming from a pool of 180 largest advertisers to the question “Please name the first three companies you would think of using for branding services” are as follows:

Brandient 39.7% — Answers to the question “Please name the first three companies you would think of using for branding services” in 2008 AdMarket report.

Answers to the question “Please name the first three companies you would think of using for branding services” in 2008 AdMarket report.

I will outline the Top 3:

1. Brandient39.7%
2. Grapefruit — 16.2%
3. Leo Burnett — 8.1%

What does this mean?

This means three things:

1. With an index of 39.7%—that’s more than the rest of the top 5 combined (36.1%)—Brandient scores decisively in the following two dimensions: “brand preference” and “perceived quality”. Six and a half years later, after the consultancy establishment in 2002, Brandient has consolidated its first place in professional branding services as the market favorite provider of this type of services.

Brandient is the branding services’ market leader of reputation.

2. Brandient is the indisputable reputation leader in the branding services market.

3. Three years ago we decided to restrict our time and energy dedicated to media appearences in favor of our branding projects and advices offered to our clients. Media monitoring reveals that in 2008 Brandient appeared less frequently thoughout printed press and media than our various competitors.

In other words, in professional services, the media noise is not enough to build a strong reputation.

Entry no.: 718

15 Feb 2009, 2:12 PM

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Comments: 3

Photography This is the picture I took

Old man in Singapore back alley, Cristian -Kit- Paul, Singapore, 2009.

Old man in back alley, Cristian 'Kit' Paul, Singapore, 2009.

Right in the middle of the alley—one of those aseptic Singapore back alleys—this gaunt old man was dozing in a wheelchair, feet down on the ground and looking rather comfortable. Maybe the chair was not his, then again, maybe it was. Silence so deep I could hear the doves behind him stepping quickly on the asphalt—also he could hear me sneaking closer.

I could only take one picture before he opened his eyes, looking at me without the slightest move.

Hands down, I bowed my head toward him, in a sudden sense of gratitude, apology and obligation.

With the understated grace of a reigning prince he acknowledged my deference with a nod and a slow blink, then—almost dismissively—he closed his eyes again. I immediately left, careful not to break the silence. I left him with the doves, on that patch of indecipherable serenity.

This is the picture I took.