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Entry no.: 719

17 Feb 2009, 5:40 PM

Tags: , , ,

Comments: 4

Branding Brandient, reputation leader

AdMarket report

According to the 2008 edition of AdMarket report (by UAPR and D&D Research), the answers provided by 247 respondents coming from a pool of 180 largest advertisers to the question “Please name the first three companies you would think of using for branding services” are as follows:

Brandient 39.7% — Answers to the question “Please name the first three companies you would think of using for branding services” in 2008 AdMarket report.

Answers to the question “Please name the first three companies you would think of using for branding services” in 2008 AdMarket report.

I will outline the Top 3:

1. Brandient39.7%
2. Grapefruit — 16.2%
3. Leo Burnett — 8.1%

What does this mean?

This means three things:

1. With an index of 39.7%—that’s more than the rest of the top 5 combined (36.1%)—Brandient scores decisively in the following two dimensions: “brand preference” and “perceived quality”. Six and a half years later, after the consultancy establishment in 2002, Brandient has consolidated its first place in professional branding services as the market favorite provider of this type of services.

Brandient is the branding services’ market leader of reputation.

2. Brandient is the indisputable reputation leader in the branding services market.

3. Three years ago we decided to restrict our time and energy dedicated to media appearences in favor of our branding projects and advices offered to our clients. Media monitoring reveals that in 2008 Brandient appeared less frequently thoughout printed press and media than our various competitors.

In other words, in professional services, the media noise is not enough to build a strong reputation.

Comments

Reply no.: 1

18 Feb 2009, 11:55 AM

stress:

what else can be said? Congrats! You really deserve it!

Reply no.: 2

20 Feb 2009, 2:30 PM

Stefan:

The romanian market for branding has become interesting in the last few years. I'm curious what direction it'll turn to in a couple years time.
Grats.

Reply no.: 3

20 Feb 2009, 7:56 PM

Ciamo:

Hi,

You misspelled Brandient 2 times. :)
Appearing in public can be good for your image, it certain gives you notority but that has nothing to do with trust. It never did.

Reply no.: 4

21 Feb 2009, 11:50 AM

Kit:

Thanks, I corrected the typos—writing on the run has nothing but downsides.

I agree with your point on public speeches. Trust is gained only by working hard, and working good. No shortcuts here.

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