According to the 2008 edition of AdMarket report (by UAPR and D&D Research), the answers provided by 247 respondents coming from a pool of 180 largest advertisers to the question “Please name the first three companies you would think of using for branding services” are as follows:
I will outline the Top 3:
1. Brandient — 39.7%
2. Grapefruit — 16.2%
3. Leo Burnett — 8.1%
What does this mean?
This means three things:
1. With an index of 39.7%—that’s more than the rest of the top 5 combined (36.1%)—Brandient scores decisively in the following two dimensions: “brand preference” and “perceived quality”. Six and a half years later, after the consultancy establishment in 2002, Brandient has consolidated its first place in professional branding services as the market favorite provider of this type of services.
Brandient is the branding services’ market leader of reputation.
2. Brandient is the indisputable reputation leader in the branding services market.
3. Three years ago we decided to restrict our time and energy dedicated to media appearences in favor of our branding projects and advices offered to our clients. Media monitoring reveals that in 2008 Brandient appeared less frequently thoughout printed press and media than our various competitors.
In other words, in professional services, the media noise is not enough to build a strong reputation.