Until this month, that is, when Decât o Revistă (loosely translates as Just a Magazine although it fails to convey the sense of irony) hit the streets after a masterfully conducted teasing campaign mainly via social media (follow @decatorevista on Twitter or befriend it on Facebook) but not only — see the viral video about Apropo TV's T-shirts.
What sets this magazine apart is its voluntarism.
What sets this magazine apart is its voluntarism: all content was created pro bono by a core team of five people — Cristian Lupșa, Raymond Bobar, Lavinia Gliga, Gabriel Dobre and Sebastian Ispas — together with over 40 contributors, including my Brandient colleagues Bogdan Dumitrache, Eugen Erhan, Iancu Barbărasă and Ciprian Bădălan, as well as high-profile photographers Cosmin Bumbuț, Alex Gâlmeanu, Andrei Pungovschi and radio star Răzvan Exarhu.
The editorial team's intentions with Decât o Revistă project were well documented by Cristian Lupșa on his blog: quality journalism, convincing visuals, sincerity, dialogue, accomplishing more with less, testing the market, having fun. All checked, I'd say.
Raymond Bobar (
Omagiu Magazine, Romanian Esquire, Romanian Men’s Health) signs the magazine's art direction and his work is excellent. For a detailed look into the design process head to his blog.
I am happy to note that DoR's pièce de résistance is Lavinia Gliga's 10-page — outstandingly researched — article on diacritics wherein I'm quoted for my look into Romanian diacritic marks. Thank you, Lavinia.
Just perfect. Give me more.
Update: Yes, the project will continue. Godspeed.