That "one" in the headline comes from you. Design a new design principle — pretty awesome idea, isn't it!
Gaura Neagră ( Black Hole in Romanian) design blog initiated a quest to find a good 11th rule to be added to Dieter Rams' ten principles of good design — here they are:
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Iulian invited me to be the judge — I thank him kindly for this — and select the winning entry.
So jump over, hit the comments and contribute what you think would be the best continuation to the above 10 design commandments until December 4 at 23:59 and you stand a chance of winning a copy of Gary Hustwit’s hot movie Objectified.
Come on, flex your gray matter design muscle.
Update: We have a winner!