Kit·blog — Comments on “Brandient 101 — The Book”

Kit·blog Comments — Paul on “Brandient 101 — The Book”

Fri, 26 Mar 2010 19:23:22 +0200

Reply no.: 1. On 26 Mar 2010, 7:23 PM, Paul wrote: ]]>

CONGRATULATIONS!SEE YOU AT 1001:)

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Kit·blog Comments — Kit on “Brandient 101 — The Book”

Thu, 29 Apr 2010 21:36:26 +0200

Reply no.: 2. On 29 Apr 2010, 9:36 PM, Kit wrote: ]]>

Oh, that'll take a while. :) Thanks, Paul!

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Kit·blog Comments — Anna on “Brandient 101 — The Book”

Wed, 19 May 2010 10:36:51 +0200

Reply no.: 3. On 19 May 2010, 10:36 AM, Anna wrote: ]]>

Hello! I really like the way this book is looking. It's so hard to find in Romanian typography an old style numbers or small capitals! Nobody uses them. And this hight modern face - a typeface usually avoided, as it causes some problems, because it needs space.
I'm a Polish student and I write my B.A. essay on Romanian book design. Is that your common Brandient team project? Who handled with its typography (micro) before printing? Why did you prefere justified column (type area) than a ragged right one? Why did you refuse on ligatures?
Thank You for Your attention!

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Kit·blog Comments — Kit on “Brandient 101 — The Book”

Thu, 27 May 2010 13:15:05 +0200

Reply no.: 4. On 27 May 2010, 1:15 PM, Kit wrote: ]]>

Hi Anna, I'm glad you like our book. It's a Brandient project and I handled most of the typography job.

We designed this using mainly Emigre's Filosofia and a bit of Officina Sans; Filosofia has a pretty unorthodox 'fi' ligature making things look ambiguous in some instances, so I decided to drop the ligatures altogether.

The column justification is not an exact science—or at least i do not regard it as such; I might be wrong—and my reasons for using it are related to the small dimension of the page (I think generous negative space makes ragged text work better) and the use of rather tight boxes as body copy background where text is superimposed on images. Last, but not least, the justified columns reveal the grid, thus working toward building a bit of consistency across a very diverse content.

But, as I said: not an exact science—I'm sure someone could use ragged text and ligatures and make them look beautiful.

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