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Entry no.: 1033

25 Mar 2010, 2:23 PM

Tags: , , , , ,

Comments: 4

Branding Brandient 101 — The Book

It's hard to express how thrilled I am to announce today Brandient's first book: Brandient 101. Here it is:

Brandient 101 — Romanian graphic identities, 224 pages, hardcover, ISBN 978-973-0-07554-0, Bucharest, 2010.

Brandient 101, limited edition of 101, numbered and signed. Click here or on the image to enlarge.

Brandient 101

Award winning corporate identities, category leading packaging capable of catching both the eye and the heart of the hurried shopper, brand strategy problems solved by design.

  • 101 graphic identities created by Brandient between 2002 and 2010;
  • Limited edition of 101, numbered and signed by Aneta Bogdan;
  • Bilingual edition in English and Romanian;
  • 224 pages, hardcover, full color;
  • ISBN 978-973-0-07554-0.

Available starting today 5 PM, until the 101 are sold—only at Cărturești flagship bookstore in Verona St., Bucharest. If you want one, I think you'll have to hurry up.

Please see the press release for more.

Update: Buy Brandient 101 online.


Reply no.: 1

26 Mar 2010, 7:23 PM



Reply no.: 2

29 Apr 2010, 9:36 PM


Oh, that'll take a while. :) Thanks, Paul!

Reply no.: 3

19 May 2010, 10:36 AM


Hello! I really like the way this book is looking. It's so hard to find in Romanian typography an old style numbers or small capitals! Nobody uses them. And this hight modern face - a typeface usually avoided, as it causes some problems, because it needs space.
I'm a Polish student and I write my B.A. essay on Romanian book design. Is that your common Brandient team project? Who handled with its typography (micro) before printing? Why did you prefere justified column (type area) than a ragged right one? Why did you refuse on ligatures?
Thank You for Your attention!

Reply no.: 4

27 May 2010, 1:15 PM


Hi Anna, I'm glad you like our book. It's a Brandient project and I handled most of the typography job.

We designed this using mainly Emigre's Filosofia and a bit of Officina Sans; Filosofia has a pretty unorthodox 'fi' ligature making things look ambiguous in some instances, so I decided to drop the ligatures altogether.

The column justification is not an exact science—or at least i do not regard it as such; I might be wrong—and my reasons for using it are related to the small dimension of the page (I think generous negative space makes ragged text work better) and the use of rather tight boxes as body copy background where text is superimposed on images. Last, but not least, the justified columns reveal the grid, thus working toward building a bit of consistency across a very diverse content.

But, as I said: not an exact science—I'm sure someone could use ragged text and ligatures and make them look beautiful.

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