This is Cristian Kit Paul, graphic designer, photographer and traveller.
Also, founding partner of Brandient. Hello and welcome to Kitblog.
Let’s keep in touch: I am @Kitone on Twitter, Flickr, Instagram and Tumblr.
I am Cristian Kit Paul on Facebook. Here's my RSS feed. Search:
Navigate this site: Home, Notes, Archives, Articles, About, Colophon, and Contact.

Entry no.: 1355

15 Apr 2014, 10:27 PM

Tags: , , , ,

Comments: 0

Branding What am I now, Wally?

Wally Olins CBE 1930-2014

Wally Olins, Aneta Bogdan, Mihai Bogdan, Cristian Kit Paul and team at Brandient Office, Bucharest, 2003

Wally Olins with Aneta, Mihai and the rest of Brandient startup, including myself, at our Office, Bucharest, 2003. © Brandient. Click here or on the image to enlarge.

When we met him for the first time, in 2003, Aneta, Wally, Mihai and myself were sitting the small office Brandient had at the time — while preparing BrandRo, the nation branding conference — talking, asking outlandish questions. He was answering, patiently — as he always did.

"I've been in advertising, and I knew what I was: an art director. Now we started this branding and design company. What am I now, Wally?" I asked him with wide eyes.

"You're a brand designer now," he said, and I realised there's a whole profession ahead to discover, learn and invent.

Some other time, we asked him how come his books are written so impossibly fluid. He replied: "It's not about writing, it's about rewriting." "Really," we said — "how many times do you rewrite a book like this?" pointing to On B®and, which just came out at the time.

"Twenty," he said. "I rewrote that twenty times."

Wally left us today and we miss him already.

Comments

Follow the comments to this entry via Subscribe to this post's comments RSS feed. XML feed.


Or follow all comments via Subscribe to global comments RSS feed. XML feed.

Post a comment (in English, please)

Rules: Allowed HTML tags: a href,b,i,br/,p,strong,em,ul,ol,li,blockquote. Textile 2 text formatting is enabled. Please use English for comments. Be responsible. Flames, trolling or bad language will get your response deleted and your IP possibly banned.