Branding Branding Italy
Italy’s new logo and slogan — “Italy leaves its mark” — to promote tourism was designed by Landor Italy. As it always happens with this things, people automatically vociferate.
Comments
Reply no.: 1
26 Feb 2007, 2:26 PM
Reply no.: 2
26 Feb 2007, 2:52 PM
Eugen:
i’m not a fan either, i think the shape of the T is gratuitious, and makes the whole difficult to read as “IT”. Also, the entire sign lacks grace, imho. And italy is really a culture where grace is a key value.
Reply no.: 3
26 Feb 2007, 3:40 PM
Kit:
I’m sure such a large program is more than a Bodoni “i” with a red dot and and a green, organic “t”.
As I know nothing about the objectives this move tries to accomplish or the problems it tries to solve, I simply cannot speculate. For instance, without knowing the positioning it is impossible to judge whether the logo is strategically appropriate or not.
Bottom line, this explains what’s happening better than I can.
Reply no.: 4
26 Feb 2007, 4:47 PM
Eugen:
Many programs are complex - that doesn’t mean you can’t boil them down to an essential simple thing, which people can actually discuss & remember.
My humble opinion is only related to the symbol’s graphic appearance. Which I find clumsy. It may be a subjective and superficial interpretation, but I don’t know who’s gonna give it any deeper consideration. We aren’t living very profound times.
(actually, my short&honest guess is “the client chose the worst proposal and then messed with it too”.)
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This is Cristian -Kit- Paul, graphic designer, founding partner of Brandient and infrequent blogger.
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Eros:
Why shouldn’t they?
1. It’s their right
2. You can’t expect everybody to agree with a minority
3. Since a nation brand is NOT voted by means of a referendum (you just get stuck with it) it’s as if someone branded you like cattle. Not so very nice.
Anyway, how about Romania’s “FabulousSpirit”?