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Entry no.: 153

22 Jun 2007, 4:52 PM

Tags: , ,

Comments: 8

Branding Naming catastrophe

Official on September 1st, BenQ will change its name to Qisda, that stands for "quality innovation speed driving and achievements." Well BenQ, in Romanian your name stays for something else entirely — being more specific, this is like changing your name into Qunt.

Comments

Reply no.: 1

22 Jun 2007, 5:45 PM

Graft:

Haha, people from moldova region will sure laugh on this.

Reply no.: 2

22 Jun 2007, 6:33 PM

Kit:

I can't wait for the radio commercials, really.

Reply no.: 3

22 Jun 2007, 7:31 PM

kopinaki:

i'm curios... which Romanian will buy electronics with the new name? :P

Reply no.: 4

22 Jun 2007, 9:49 PM

adimi:

Hot technology! :P

Reply no.: 5

22 Jun 2007, 11:27 PM

Kit:

Kopinaki, this new name may be targeted towards single, male, nerdy customers. An enticing name like this may do wonders for brand awareness inside such a difficult demographic.

On the other hand, the new name opens great opportunities for internal branding and HR programs — just imagine how popular the "I work for Qisda" giveaway t-shirts may get to be.

Finally a fertile and truly exciting name in this unsexy category. Sony, Samsung, Nokia, move over!

Reply no.: 6

23 Jun 2007, 11:09 PM

eugen:

God I hope they open a branch in Croatia.

Reply no.: 7

24 Jun 2007, 12:17 AM

Kit:

Really, that's good news then — it means there won't be any problems with the trademark registration in Croatia, too.

Reply no.: 8

28 Jun 2007, 12:07 PM

cip:

the perfect smiling news for an angry day :)

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