Entry no.: 331
7 Nov 2007, 3:32 PM
bewilderment, business, music, shopping, zeitgeist
Buy now, pay never. Via Radu.
And they said us romanians are cheap. I paid 5 pounds for the album just to show that we are no less civilised than "them", even though I'm not a fan. And I also paid for it because I greatly admired their initiative. Too bad it didn't turn out so well, it seems ALL people would rather take freebies than money's-worth stuff.
We all have a (still) long way to go.
Long way indeed.
On the other hand, I'm curious about the missing pieces. What about piracy rate in this case, for instance, compared to a conventional launch?
It doesn't look so optimistic at a fist look, but nobody (except the band and their management) can see the big picture yet.
Well, that is one way to look at it.
But 38 percent of 1.2 million visitors multiplied by $6 in average equals $2.736.000.
Let's say just half of those visitors actually bought/downloaded the album. That still is quite a lot of cash.
And consider it all went into their pockets, not the record labels'.
Pretty decent, anyway.
I also think most people downloaded the album because it was free, and it was all over the web, not because they were Radiohead fans.
I think I might be considered a fan, I have all their CDs at home, and I did not buy this one because I don't have yet any means to pay online. But i didn't downloaded it either. So I didn't listen to the album. Yet.
That is what I did with Niggy Tardust, just to see what is there. But I really liked it, so I'll buy as soon as my new card accepted by paypal will arrive. And they have a pretty pdf leaflet, too :)
Kit, I don't think piracy has been very different even with their free release. Torrents, local hubs are so easy to use nowadays that you can get an album even before the launching day. It's (almost) equally the same if you download it for free from Radiohead's site or from a torrent tracker.
And maybe, like Picsel said, big numbers may proportionally lead to quite big money, especially when there's no middle-man.
I secretly hope their benevolent approach can change something. Call me an idealist. :)
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