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Entry no.: 487

15 May 2008, 10:38 PM

Tags: , , ,

Comments: 3

Branding Lovemarks

Lovemarks, the book: "aimed at six-year-olds"—rarely does bullshit get exposed with such clarity and wit. Forget brands. What you need is an intimate bond with your dandruff shampoo. Read it.

Comments

Reply no.: 1

16 May 2008, 10:20 AM

Stefan:

Thank you for bringing this up.
I've been thinking the same for the past year & was wondering when someone more in the public spotlight then myself would expose that damn book.
It's always infuriating when you are treated by a writer/publisher like you have a subaverage IQ.

Thanx again Kit for bringing this up. I feel better now.

Reply no.: 2

16 May 2008, 11:36 AM

Razvan Roman:

After reading the first half I took a pause and had the exact reaction of the second half of the article.

Useless to say I was relieved when the bullshit was exposed.

Reply no.: 3

16 May 2008, 12:00 PM

Kit:

Industry insiders took its word-substitution scam as a token of joyful articulate incompetence ever since its publication, but such low-level candy has a certain appeal to young outsiders—that's why exposing it as an intellectual fraud is an act of decency.

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