Branding Lovemarks
Lovemarks, the book: “aimed at six-year-olds”—rarely does bullshit get exposed with such clarity and wit. Forget brands. What you need is an intimate bond with your dandruff shampoo. Read it.
Comments
Reply no.: 1
16 May 2008, 10:20 AM
Reply no.: 2
16 May 2008, 11:36 AM
Razvan Roman:
After reading the first half I took a pause and had the exact reaction of the second half of the article.
Useless to say I was relieved when the bullshit was exposed.
Reply no.: 3
16 May 2008, 12:00 PM
Kit:
Industry insiders took its word-substitution scam as a token of joyful articulate incompetence ever since its publication, but such low-level candy has a certain appeal to young outsiders—that’s why exposing it as an intellectual fraud is an act of decency.
XML feedMarginalia
This is Cristian -Kit- Paul, graphic designer, founding partner of Brandient and infrequent blogger.
Welcome to Kit·blog.
Related:
Previous post: What dillema?.
Next post: iPhone in Romania.
Save to Del.icio.us.
Digg this.
Stumble It.TrackBack URL for this entry: "Lovemarks" trackback.
Stefan:
Thank you for bringing this up.
I’ve been thinking the same for the past year & was wondering when someone more in the public spotlight then myself would expose that damn book.
It’s always infuriating when you are treated by a writer/publisher like you have a subaverage IQ.
Thanx again Kit for bringing this up. I feel better now.