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Entry no.: 534

1 Aug 2008, 10:54 AM

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Comments: 0

Branding Dated

"One of the most influential books I read when I first started marketing was entitled, The 22 Immutable Laws of Branding by the heralded Jack Trout. [...] Law after law seemed to crumble as I explored the reality of the business world, and I came to understand that Trout took a very narrow look at marketing, a shortsighted approach that continues this day." Russell Fisher.

Read Captain Jack Trout and the Old Guard.

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