"One of the most influential books I read when I first started marketing was entitled, The 22 Immutable Laws of Branding by the heralded Jack Trout. [...] Law after law seemed to crumble as I explored the reality of the business world, and I came to understand that Trout took a very narrow look at marketing, a shortsighted approach that continues this day." Russell Fisher.
This is Cristian -Kit- Paul, graphic designer, founding partner of Brandient and infrequent blogger.
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