Advertising Nothing

"The spots were undeniably successful in one important regard: they were noticed and discussed. I suspect what sparked the panic is that the Seinfeld ads were too good, too accurate at capturing just what it is that Microsoft, as a company and brand, stands for: nothing." John Gruber in his There’s Nothing There. Brilliant.

Comments

Reply no.: 1

20 Sep 2008, 12:07 AM

luc:

actually they stand for something: cranking out profit(and they're still pretty damn good at that).
I agree the Seinfld ads were good, this hole "I'm a PC" defensive advertising looks like a big mistake.
and I bet Pharell is actually a Mac:-).
(oh, and although irrelevant, I'm a Linux...)

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