Quotes Gems

"If the iPod is the biggest success of the 21st century then iPhone is likely to be the biggest flop of the 21st century."

Laura Ries, self-proclaimed marketing guru and branding consultant, June 27, 2007.

Update: Mac Daily News compiled a nice list of similar "predictions".

Comments

Reply no.: 1

11 Jul 2008, 1:11 PM

Dănuţ:

"There have been many convergence devices in the past and all have been failures. Including: ROKR, N-Gage and the Nokia Communicator."

Asta plus aia cu "Remember the Newton?" m-au convins - Laura habar n-are despre ce vorbeşte

Reply no.: 2

12 Jul 2008, 11:25 AM

Laura and her illustrious father are oblivious to the notion of design excellence and the user experience that emerges from this. And—even more interesting—they seem to be equally unaware of the power a brand like Apple has. And, as consultants, their job is to know.

Or—they're ill-intended for some reason.

Anyway. Their school of thought ("being the first" positioning) is so dated it's mostly inapplicable/irrelevant nowadays.

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