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Entry no.: 663

10 Dec 2008, 11:53 AM

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Comments: 0

Language Ampersand in Russia

"It’s funny to see the ampersand creeping into the Russian usage... Apparently, it is being associated with things ‘Western’, ‘capitalist’, &c. And it looks so chic in the Cyrillic context. Some ad agencies just love it. Incidentally, the Russian for ‘and’ is the i (yes, that ‘inverted N’, U+0418 and U+0438), and the meaning of the ampersand (& = et) is completely lost on the Russians. But who cares? It is so cute."

Maxim Zhukov at Typophile.

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