"So by this time you might be wondering just what’s wrong with plain old 'Design'? Why does it always need to be qualified with another buzzword of the year? [...] Innovation or transformation, Design speaks for itself. It will in 2009, too."
Conternotions on Bruce Nussbaum's 'Innovation' is Dead. Herald The Birth of 'Transformation' as The Key Concept for 2009 stunt.