Branding The Pepsi shitstorm

God only knows what kind of message were Arnell Group people trying to get across with that infamous PDF, but I haven't seen a shitstorm this nasty in a long time.

All I know is that creatives often jump the shark and say pretty crazy things when they're... you know... creating stuff, but any trace of humor—if any—is lost now, while the shit keeps hitting the fan.

Comments

Reply no.: 1

13 Feb 2009, 9:04 PM

pax:

x=8 light year
so PDF's can actually get way funnier than most of the PPS's that usually hit the inboxes. Truly mesmerizing. I'll even use a smiley. :) here!

Reply no.: 2

13 Feb 2009, 10:31 PM

Kit:

Sorry, I don't buy the "aww man, they're soo incredibly stupid" theory. What if it was intended as a joke?

It's a mystery, like the Bermuda Triangle, the Cydonia face on Mars and the Romanian Revolution.

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