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Entry no.: 737

23 Mar 2009, 9:54 AM

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Comments: 0

Advertising Advertising fail

"It’s not that we no longer need information to initiate or to complete a transaction; rather, we will no longer need advertising to obtain that information."

Eric Clemons in Why Advertising Is Failing On The Internet at TechCrunch.

Never thought about this until now: that Internet—although largely based on advertising—empowers users to close the information asymmetry that advertising is built upon.

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