Brandient The Good, The Bad and The Surreal

So we tried something entirely different: a brand inspired from what it's really like to live in Romania today — about staying sane in a franticly surreal realm.

Comments

Reply no.: 1

18 Sep 2009, 9:23 AM

Dan:

What has region neutral flavored, EU produced ice tea to do with living in Romania?

It makes as much sense as using Bedouin music to sell toothpaste when the real incentive is the risk of decay.

Should have tried that approach for secărică-infused beer, the catalyst of having the courage to follow your dream, be it applying for a job in advertising or beating the missus.

Meh.

Reply no.: 2

18 Sep 2009, 9:31 AM

Kit:

Preparing the Sunătoare and Coada Șoricelului blockbuster flavors. Please stand by.

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Marginalia

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This is Cristian -Kit- Paul, graphic designer, founding partner of Brandient. Welcome to Kit·blog.

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