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Entry no.: 887

7 Nov 2009, 11:46 AM

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Comments: 0

Software Unwanted, unhealthy, unbreakable addiction

From the answers on Brandchannel's forum at "Will Windows 7 revive Microsoft’s brand?" question:

"Microsoft has taken a page from Big Tobacco's play book: how to brand an unwanted, unhealthy, unbreakable addiction? Give them several apparent "choices": regular, light and ultra-light. Still gonna kill ya in the end, though."

—Steve Russell, CEO, The Really Cool Network.


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