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Entry no.: 909

24 Nov 2009, 4:22 AM

Tags: , , ,

Comments: 5

Branding Wolff Olins, AOL squeeze fresh bile

As I said, Wolff Olins makes people blow a fuse again, this time over AOL's rebranding (operational from December 10 when AOL begins trading on the New York Stock Exchange as a separate company). Cogitation:

I'm confused. Is this how experts talk?

Update: Armin steps in, doesn't throw his weight around.


Reply no.: 1

24 Nov 2009, 1:42 PM


'Wait and see' is a great strategy in general, but especially when it comes to Wolff Olins' work. They've proven for quite a few times that the logo means nothing compared to the whole visual identity.

I'm looking forward for their case study :)

Reply no.: 2

24 Nov 2009, 2:39 PM


Ever heard of anyone releasing to the press a "brand identity sneak preview" before? :)

Reply no.: 3

24 Nov 2009, 3:40 PM


:)) that'd be really something — maybe we should suggest this to Wolff Olins, if anyone has the balls, it's them, for sure!

Reply no.: 4

24 Nov 2009, 3:51 PM


Well, no need to tell them, this is it. The ID will be officially launched in December 10. What we see is a preview and a full unveil will come on the spin-off date.

Reply no.: 5

24 Nov 2009, 4:30 PM


Wouldn't surprise me at all to see them say "we were just f**king with y'all, and you really fell for it — this is the real identity: tadaaa!" and unveil something completely different :)) It would be so much fun to read the reactions, the patchings, the take-it-backs :))

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