As I said, Wolff Olins makes people blow a fuse again, this time over AOL's rebranding (operational from December 10 when AOL begins trading on the New York Stock Exchange as a separate company). Cogitation:
- 'trying way too hard to be modern' —MTLB
- 'somebody had to pay Wolff Olins, no?' —Fast Company.
- 'whatever. Isn't that goldfish cute?' —CNET
- 'there's a fish and a hand which likely wouldn't be drawn by kindergarten students' —Strategic Name Development
- 'it’s obvious, I don’t care for the new Aol. identity' —Liquid Brand Exchange
I'm confused. Is this how experts talk?
Update: Armin steps in, doesn't throw his weight around.