Entry no.: 936

17 Dec 2009, 8:28 AM

Tags: best practice, design, news

Comments: 0

Design Design, don’t design

Something interesting and meaningful happened on Brand New these days.

First — two days ago Armin Vit launches an open design contest for redesigning Space150's identity (Space150 is a design firm that every 150 days redesigns its identity).

Then — yesterday, after a tsunami of negative comments, Armin had to retract Brand New's support for the contest and "extend an apology to those that were let down by our endorsement of it."

Why? — because the readers regarded it as spec work.

See also: Spec work, free pitch, design contest.

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Marginalia

This is Cristian -Kit- Paul, graphic designer, founding partner of Brandient. Welcome to Kit·blog.

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