Apple For publishers selling digital
It’s not easy. Print still has a tangible, innate value. The web does not.
If the stars align, Apple could unleash a device that’s sexier than reading a magazine.
If they did it right, publishers like me might finally be able to sell something digital that people would actually buy.
—Derek Powazek, the editor and publisher of Fray, in his blog post What I Hope Apple Unleashes Tomorrow.
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