Entry no.: 963

11 Jan 2010, 5:11 PM

Tags: branding, criticism, design, identity, review

Comments: 0

Branding Peugeot’s new logo

Stylistically, the new one is pretty awful, with very amateurish renderings of depth and shine, whereas the old one had managed to convey volume with a single change of shade.

—Armin Vit in The Cat got Peugeot's Tongue at Brand New.

I liked the old one better—heraldic tongue included.

Watch the animated history of Peugeot's logo.

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