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Entry no.: 995

11 Feb 2010, 6:50 AM

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Comments: 0

Apple We'll be back soon

Apple uses simple store updates to manipulate the media and create free buzz and excitement around the brand in the same way that its annual product releases have become national news events.

It's iGenius.

—Abe Sauer in Apple Brand Will 'Be Right Back' at brandchannel.

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