Entry no.: 1067

23 Apr 2010, 9:15 AM

Tags: Apple, branding, criticism, quotations

Comments: 0

Branding How to thrash your brand

Ah, I get it. Sony will be enhancing the identity of Vaio by renting out the name to other manufacturers, and by putting the Vaio logo on machines they don’t even build. Clever.

—Ken Segall, Sony shoots its brand in the foot.

Can you imagine Apple doing this? Not in a million years.

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