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Entry no.: 1095

16 May 2010, 12:43 PM

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Comments: 0

Apple Adobe refused porting Premiere

When Steve returned to Apple in 1997 he invited the executives of Adobe over and asked them to help him create a version of their video editing software for Mac. Even though it had been Steve and Apple that put the company on the map twenty years before, they now refused.

—Jeffrey S. Young and William L. Simon, iCon Steve Jobs: The Greatest Second Act in the History of Business.

Before Flash, (and after PostScript,) this Apple–Adobe war happened before, over video editing software. Funny how things turn around.

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