Also, founding partner of Brandient. Hello and welcome to Kitblog.
I am Cristian Kit Paul on Facebook. Here's my RSS feed. Search:
Advertising agencies, which had a lock on the client relationship when I started in the business, became a commodity business. Preoccupied with producing TV commercials, the agencies continued to make a lot of money, but they lost that gatekeeper role.
I keep hearing about advertising commoditisation on the local market as well, from A-list advertising entrepreneurs and communications services groups' regional management alike.
"Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray, it reveals the work and wisdom of some of the most influential advertising creatives of our time—people who've profoundly impacted our culture, yet are virtually unknown outside their industry."
Mm, no DVD for sale yet.
"It’s not that we no longer need information to initiate or to complete a transaction; rather, we will no longer need advertising to obtain that information."
Eric Clemons in Why Advertising Is Failing On The Internet at TechCrunch.
Never thought about this until now: that Internet—although largely based on advertising—empowers users to close the information asymmetry that advertising is built upon.
Entry no.: 661
9 Dec 2008, 11:15 AM
Talking about MS ads:
Entry no.: 560
19 Sep 2008, 11:39 AM
"The spots were undeniably successful in one important regard: they were noticed and discussed. I suspect what sparked the panic is that the Seinfeld ads were too good, too accurate at capturing just what it is that Microsoft, as a company and brand, stands for: nothing." John Gruber in his There’s Nothing There. Brilliant.
"Microsoft's version of the story: Redmond had always planned to drop Seinfeld. The awkward reality: The ads only reminded us how out of touch with consumers Microsoft is." Microsoft announcement tomorrow: No more Seinfeld ads!.