This is Cristian Kit Paul, graphic designer, photographer and traveller.
Also, founding partner of Brandient. Hello and welcome to Kitblog.
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Brandient archives

Entry no.: 1098

18 May 2010, 3:29 PM

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Brandient There is magic in branding

Ovidiu Șimonca interviewed yours truly [article in Romanian] for Observator Cultural.

Entry no.: 868

26 Oct 2009, 3:20 PM

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Brandient Vote for Papane on The Dieline

Papane project is featured on The Dieline, the world's premier packaging site. Go vote for us!

The award-winning packaging design bears the signature of Brandient designers Bogdan Dumitrache and Cristian Petre.

Entry no.: 858

17 Oct 2009, 10:09 AM

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Brandient Rebrand 100 Transformed Logos

Alphabetic list of logo makeovers — before and after — at 2009 REBRAND 100 Transformed Logos.

Dedeman (Best of Award) and CEC Bank (Merit Award) are on the Transformed Logos list.

Case studies here: CEC Bank, Dedeman.

Entry no.: 828

17 Sep 2009, 8:08 PM

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Brandient The Good, The Bad and The Surreal

So we tried something entirely different: a brand inspired from what it's really like to live in Romania today — about staying sane in a franticly surreal realm.

Entry no.: 761

4 Jun 2009, 5:15 PM

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Brandient Dede

From Russia, with love. Or so I think.

Entry no.: 740

1 Apr 2009, 10:37 AM

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Brandient Brandient: One Million Euro

It's official: in 2008 Brandient topped the ONE MILLION EURO mark.

Re-Brandient — Aneta talks to Mimi Noel for Money Express.

Entry no.: 728

2 Mar 2009, 9:45 PM

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Brandient Best of Award & Merit

Brandient won a Best of Award with Dedeman and a Merit with CEC Bank rebranding at 2009 ReBrand 100 Global Awards.

Also got a Best of Award:

Our thanks go out to the jury and the lovely Anaezi Modu.

Entry no.: 721

20 Feb 2009, 1:10 PM

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Brandient CEC Bank as benchmark

"Several of the companies in my study went to extraordinary lengths to connect to the broad employee base. There's no better example than CEC Bank—the former Romanian state banking monopoly that rebranded in 2008 to compete with global banks for the first time. In order to introduce employees to the general concept of a brand, let alone CEC's own brand, there were engagement sessions averaging 15 hours with all 6,700 of the bank's employees, as well as their union officials."

9 lessons Obama taught us about brand identity by Dick Bondy.

Via @landor_dot_com and @mironescu.

Entry no.: 660

7 Dec 2008, 1:16 PM

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Brandient Design industry identities

Somebody actually compiled a list of design industry identities: 100 Brands of Interest.

And I found Brandient in there. Good.

Via @LogoMotives.

Entry no.: 483

6 May 2008, 11:11 PM

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Brandient CEC Bank rebrands

Today CEC Bank, the oldest Romanian bank, unveiled its new identity designed by Brandient.

See the press conference video record (link in Romanian, free registration required).

Entry no.: 455

18 Mar 2008, 2:59 PM

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Brandient The brand way

Aneta Bogdan—Brandient's Managing Partner—speaks about Brandient and Romanian branding market in Mimi Noel's interview The Brand Way for Money Express. Link in Romanian, sorry.

Entry no.: 366

1 Dec 2007, 2:34 PM


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Brandient On Romanian brands

Watch my partner Aneta Bogdan at Special Edition about Romanian Brands on Money Channel TV, along with Radu Graţian Gheţea, Dragos Dinu, Constantin Stroe and Catalin Dima. At 16:00, today.

Entry no.: 340

14 Nov 2007, 11:17 AM

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Brandient Jots

Brandient: branding gains ground domestically interview in ZF. Thank you, Alina Pahoncia.

Entry no.: 334

8 Nov 2007, 8:09 AM

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Brandient Überelevator test

Underconsideration's Brand New:

"Interbrand. Futurebrand. Corebrand. BrandLogic. Brandient. BrandEquity International. Yes, we get it. You guys do branding."

Yay, you got it right! Joke aside, when pioneering a specialized service in a fresh market you really need a name like that, trust me.

Entry no.: 310

26 Oct 2007, 12:00 AM

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Brandient Déjà vu

I think I've seen this image inside 'brand' wordmark before. Wait, I remember now! I've seen it here. And here.


Entry no.: 276

5 Oct 2007, 7:53 PM

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Brandient Ending

The beginning ends here: 5 years of Brandient. [link in Romanian]

Entry no.: 84

5 Feb 2007, 12:51 PM

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Brandient Brandient Top 50

Brandient Top 50 Most Valuable Romanian Brands for BusinessWeek now available for download as PDF in English and Romanian.