Ovidiu Șimonca interviewed yours truly [article in Romanian] for Observator Cultural.

Papane project is featured on The Dieline, the world's premier packaging site. Go vote for us!

The award-winning packaging design bears the signature of Brandient designers Bogdan Dumitrache and Cristian Petre.

Alphabetic list of logo makeovers — before and after — at 2009 REBRAND 100 Transformed Logos.

Dedeman (Best of Award) and CEC Bank (Merit Award) are on the Transformed Logos list.

Case studies here: CEC Bank, Dedeman.

So we tried something entirely different: a brand inspired from what it's really like to live in Romania today — about staying sane in a franticly surreal realm.

From Russia, with love. Or so I think.

It's official: in 2008 Brandient topped the ONE MILLION EURO mark.

Re-Brandient — Aneta talks to Mimi Noel for Money Express.

Brandient won a Best of Award with Dedeman and a Merit with CEC Bank rebranding at 2009 ReBrand 100 Global Awards.

Also got a Best of Award:

• Cisco Systems' in-house team for WebEx
• Siegel+Gale for ICFJ
• Brains on Fire for Love 146
• MetaDesign Zürich for NZZ Online

Our thanks go out to the jury and the lovely Anaezi Modu.

"Several of the companies in my study went to extraordinary lengths to connect to the broad employee base. There's no better example than CEC Bank—the former Romanian state banking monopoly that rebranded in 2008 to compete with global banks for the first time. In order to introduce employees to the general concept of a brand, let alone CEC's own brand, there were engagement sessions averaging 15 hours with all 6,700 of the bank's employees, as well as their union officials."

9 lessons Obama taught us about brand identity by Dick Bondy.

Via @landor_dot_com and @mironescu.

Somebody actually compiled a list of design industry identities: 100 Brands of Interest.

And I found Brandient in there. Good.

Via @LogoMotives.

Today CEC Bank, the oldest Romanian bank, unveiled its new identity designed by Brandient.

See the press conference video record (link in Romanian, free registration required).

Aneta Bogdan—Brandient's Managing Partner—speaks about Brandient and Romanian branding market in Mimi Noel's interview The Brand Way for Money Express. Link in Romanian, sorry.

Watch my partner Aneta Bogdan at Special Edition about Romanian Brands on Money Channel TV, along with Radu Graţian Gheţea, Dragos Dinu, Constantin Stroe and Catalin Dima. At 16:00, today.

Brandient: branding gains ground domestically interview in ZF. Thank you, Alina Pahoncia.

Underconsideration's Brand New:

"Interbrand. Futurebrand. Corebrand. BrandLogic. Brandient. BrandEquity International. Yes, we get it. You guys do branding."

Yay, you got it right! Joke aside, when pioneering a specialized service in a fresh market you really need a name like that, trust me.

I think I've seen this image inside 'brand' wordmark before. Wait, I remember now! I've seen it here. And here.

Flattering.

The beginning ends here: 5 years of Brandient. [link in Romanian]

Brandient Top 50 Most Valuable Romanian Brands for BusinessWeek now available for download as PDF in English and Romanian.