Also, founding partner of Brandient. Hello and welcome to Kitblog.
I am Cristian Kit Paul on Facebook. Here's my RSS feed. Search:
Entry no.: 868
26 Oct 2009, 3:20 PM
Entry no.: 858
17 Oct 2009, 10:09 AM
Also got a Best of Award:
Our thanks go out to the jury and the lovely Anaezi Modu.
Entry no.: 721
20 Feb 2009, 1:10 PM
"Several of the companies in my study went to extraordinary lengths to connect to the broad employee base. There's no better example than CEC Bank—the former Romanian state banking monopoly that rebranded in 2008 to compete with global banks for the first time. In order to introduce employees to the general concept of a brand, let alone CEC's own brand, there were engagement sessions averaging 15 hours with all 6,700 of the bank's employees, as well as their union officials."
9 lessons Obama taught us about brand identity by Dick Bondy.
Entry no.: 483
6 May 2008, 11:11 PM
Underconsideration's Brand New:
"Interbrand. Futurebrand. Corebrand. BrandLogic. Brandient. BrandEquity International. Yes, we get it. You guys do branding."
Yay, you got it right! Joke aside, when pioneering a specialized service in a fresh market you really need a name like that, trust me.