Branding archives

Entry no.: 514

7 Jul 2008, 4:07 PM

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Branding Bucharest logo

Here we go again—only this time it’s a logo for Bucharest.

So—who’s responsible for this one? Who commissioned, approved and paid and who delivered the horror?

Journalists might want to look into this.

Entry no.: 489

16 May 2008, 10:24 PM

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Branding CEC Bank

“This is a uniquely 21st Century branding story—the reinvention of a government-owned bureaucracy, to compete in the marketplace with some of the world’s sharpest marketers.” Read the review on Identityworks.

Entry no.: 487

15 May 2008, 10:38 PM

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Branding Lovemarks

Lovemarks, the book: “aimed at six-year-olds”—rarely does bullshit get exposed with such clarity and wit. Forget brands. What you need is an intimate bond with your dandruff shampoo. Read it.

Entry no.: 485

9 May 2008, 12:20 PM

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Branding AkzoNobel

“It seems that with admirable loyalty, management returned to Wally Olins, whose 1988 team designed Akzo’s ‘Reaching Man.’ Wally’s post-Wolff Olins firm is Saffron.” Read more at Identityworks.

Entry no.: 481

5 May 2008, 7:36 PM

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Branding DoCoMo

“It’s like casting off the signs of youth to embrace adulthood.” More at Identityworks.

Entry no.: 472

22 Apr 2008, 12:44 PM

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Branding Thomson Reuters

“Intelligent information is alive”. More at Identityworks.

Entry no.: 463

2 Apr 2008, 10:59 AM

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Branding NetApp

“Engineers meet branding and get it! Fantastic.” More at Identityworks.

Entry no.: 458

26 Mar 2008, 9:46 PM

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Branding Devon

Was perfectly happy flying under the radar for a while, but the time had come to look like a leader. More at Identityworks.

Entry no.: 453

13 Mar 2008, 2:05 PM

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Branding Topaz

This new brand will saturate roadside Ireland, replacing both the Shell and the Statoil brands on some 350 petrol service stations. More at Identityworks.

Entry no.: 450

4 Mar 2008, 5:32 PM

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Branding Dacia facelift

Romanian car manufacturer Dacia revealed its new logo today at 78th Motor-Show in Geneva.

Credits: Renault in-house design department, according to internal sources.

Entry no.: 449

3 Mar 2008, 4:59 PM

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Branding Hostage

Cultural differences and all, I still think I’m missing something here. Captiva? WTF! Why not Chevy Prisonera, Convicta or even Victima?

Entry no.: 441

20 Feb 2008, 12:08 PM

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Branding E&P redux

“Rob Machin, co-partner of English & Pocket has taken over and created E&P Associates.” Thank you, Dan.

Entry no.: 421

29 Jan 2008, 9:02 AM

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Branding On Wolff Olins

Adrian Shaughnessy writes an article that was long overdue. Read Expectations Confounded at CR Blog.

Entry no.: 352

21 Nov 2007, 6:33 PM

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Branding Wally

London is rebranding its global identity for the first time in five years by commissioning branding agency Saffron to overhaul its consumer, corporate and business branding. This includes the Visit London logo and the Totally London identity. Via BrandRepublic.

Entry no.: 335

9 Nov 2007, 7:59 AM

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Branding Brandmatography

Brand New York: from Woody Allen to Wolff Olins.

Entry no.: 295

14 Oct 2007, 8:26 PM

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Branding Conversation

BusinessWeek repositions as a conversation, not a lecture. Rebranding includes redesigned magazine layout and new logo.

Entry no.: 241

18 Sep 2007, 9:49 AM

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Branding On brand America

Pentagram’s principal Paula Scher interviewed about how and why the US needs to overhaul its image, brand promise, name and messaging—watch the video at Monocle.

Entry no.: 192

26 Jul 2007, 1:11 PM

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Branding Branding Copenhagen

Our esteemed Lektor — reputable representative of blogging diaspora — acts like a brand champion (or brand evangelist, if you will) on behalf of brand Copenhagen. Watch the movie, and you’ll understand why. I know I did (1, 2, 3, 4).

Entry no.: 153

22 Jun 2007, 4:52 PM

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Comments: 8

Branding Naming catastrophe

Official on September 1st, BenQ will change its name to Qisda, that stands for “quality innovation speed driving and achievements.” Well BenQ, in Romanian your name stays for something else entirely — being more specific, this is like changing your name into Qunt.

Entry no.: 94

26 Feb 2007, 1:34 PM

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Branding Branding Italy

Italy’s new logo and slogan — “Italy leaves its mark” — to promote tourism was designed by Landor Italy. As it always happens with this things, people automatically vociferate.

Entry no.: 46

27 Dec 2006, 3:17 PM

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Branding Advertising but a channel

“As increasingly the brand consultants control the strategy, the advertisers supply the tactics.” Is advertising becoming just a channel? Read Ideology or policy on The Johnson Banks Thought for the Week.