Here we go again—only this time it’s a logo for Bucharest.

So—who’s responsible for this one? Who commissioned, approved and paid and who delivered the horror?

Journalists might want to look into this.

“This is a uniquely 21st Century branding story—the reinvention of a government-owned bureaucracy, to compete in the marketplace with some of the world’s sharpest marketers.” Read the review on Identityworks.

Lovemarks, the book: “aimed at six-year-olds”—rarely does bullshit get exposed with such clarity and wit. Forget brands. What you need is an intimate bond with your dandruff shampoo. Read it.

“It seems that with admirable loyalty, management returned to Wally Olins, whose 1988 team designed Akzo’s ‘Reaching Man.’ Wally’s post-Wolff Olins firm is Saffron.” Read more at Identityworks.

“It’s like casting off the signs of youth to embrace adulthood.” More at Identityworks.

“Intelligent information is alive”. More at Identityworks.

“Engineers meet branding and get it! Fantastic.” More at Identityworks.

Was perfectly happy flying under the radar for a while, but the time had come to look like a leader. More at Identityworks.

This new brand will saturate roadside Ireland, replacing both the Shell and the Statoil brands on some 350 petrol service stations. More at Identityworks.

Romanian car manufacturer Dacia revealed its new logo today at 78^th Motor-Show in Geneva.

Credits: Renault in-house design department, according to internal sources.

Cultural differences and all, I still think I’m missing something here. Captiva? WTF! Why not Chevy Prisonera, Convicta or even Victima?

“Rob Machin, co-partner of English & Pocket has taken over and created E&P Associates.” Thank you, Dan.

Adrian Shaughnessy writes an article that was long overdue. Read Expectations Confounded at CR Blog.

London is rebranding its global identity for the first time in five years by commissioning branding agency Saffron to overhaul its consumer, corporate and business branding. This includes the Visit London logo and the Totally London identity. Via BrandRepublic.

Brand New York: from Woody Allen to Wolff Olins.

BusinessWeek repositions as a conversation, not a lecture. Rebranding includes redesigned magazine layout and new logo.

Pentagram’s principal Paula Scher interviewed about how and why the US needs to overhaul its image, brand promise, name and messaging—watch the video at Monocle.

Our esteemed Lektor — reputable representative of blogging diaspora — acts like a brand champion (or brand evangelist, if you will) on behalf of brand Copenhagen. Watch the movie, and you’ll understand why. I know I did (1, 2, 3, 4).

Official on September 1st, BenQ will change its name to Qisda, that stands for “quality innovation speed driving and achievements.” Well BenQ, in Romanian your name stays for something else entirely — being more specific, this is like changing your name into Qunt.

Italy’s new logo and slogan — “Italy leaves its mark” — to promote tourism was designed by Landor Italy. As it always happens with this things, people automatically vociferate.

“As increasingly the brand consultants control the strategy, the advertisers supply the tactics.” Is advertising becoming just a channel? Read Ideology or policy on The Johnson Banks Thought for the Week.