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Ah, I get it. Sony will be enhancing the identity of Vaio by renting out the name to other manufacturers, and by putting the Vaio logo on machines they don’t even build. Clever.
—Ken Segall, Sony shoots its brand in the foot.
Can you imagine Apple doing this? Not in a million years.
Entry no.: 994
11 Feb 2010, 8:23 AM
Stylistically, the new one is pretty awful, with very amateurish renderings of depth and shine, whereas the old one had managed to convey volume with a single change of shade.
—Armin Vit in The Cat got Peugeot's Tongue at Brand New.
I liked the old one better—heraldic tongue included.
Watch the animated history of Peugeot's logo.
Entry no.: 927
8 Dec 2009, 2:19 PM
As I said, Wolff Olins makes people blow a fuse again, this time over AOL's rebranding (operational from December 10 when AOL begins trading on the New York Stock Exchange as a separate company). Cogitation:
I'm confused. Is this how experts talk?
Update: Armin steps in, doesn't throw his weight around.
All I know is that creatives often jump the shark and say pretty crazy things when they're... you know... creating stuff, but any trace of humor—if any—is lost now, while the shit keeps hitting the fan.
"One of the most influential books I read when I first started marketing was entitled, The 22 Immutable Laws of Branding by the heralded Jack Trout. [...] Law after law seemed to crumble as I explored the reality of the business world, and I came to understand that Trout took a very narrow look at marketing, a shortsighted approach that continues this day." Russell Fisher.
Entry no.: 514
7 Jul 2008, 4:07 PM
Lovemarks, the book: "aimed at six-year-olds"—rarely does bullshit get exposed with such clarity and wit. Forget brands. What you need is an intimate bond with your dandruff shampoo. Read it.