Cristian Kit Paul, Founding Partner, Creative Director Brandient.

Cristian Kit Paul is a Founding Partner and the Creative Director of Brandient — the brand and design consultancy with offices in Bucharest and Singapore.

Since setting up Brandient with his partners in 2002, Kit emerged as one the most experienced brand design experts in Central and Eastern Europe, with a track record comprising literally hundreds of branding projects — designed and creatively supervised — from conglomerates, utilities, banks and state-owned companies to startups, tech brands and large retail chains — in Europe, Africa, Middle East, Asia and United States.

His profile is validated by international recognition at Rebrand100 Global Awards, Graphis, Pentawards and Transform Asia-Pacific, not only as a Designer and Creative Director but as an international design competition juror as well. His beliefs and cases are being featured in books like Work for Money Design for Love, LOGO and and publications like LogoLounge, Design USA and many others.

Before setting up Brandient, he worked as Art Director and Creative Director with major advertising agencies like Graffiti/BBDO, Tempo Advertising and D’Arcy DMB&B in Bucharest and also as a freelance Art Director collaborating on a per project basis with a wide selection of advertising agencies and design studios across Singapore. Many of his advertising campaigns won national and international awards.

He is closely following developments in technology — and passionate about the role design and designers can play in business decisions.