We stare stupefied, with exophthalmic eyes, at the monster’s launch campaign published in the already worn out issue of Lürzer's Archive we're holding with trembling hands: both the print ads’ photography and the TVCs’ direction are signed by this guy Richard Reens. Photographer, director and DOP — for an epic ad campaign like a sign of the times — all over the planet jaws dropped. Who is this guy?!?
Acum câteva zile am avut plăcerea să stau de vorbă cu Andi Moisescu în fața microfoanelor — am vorbit despre 20+ de ani de carieră, despre antreprenoriat, Brandient și design, anii petrecuți în advertising, Singapore și Asia, rebrandingul BT și altele.
The most powerful politicians in the world — being fed crisis data by their state information machines — lagged behind, failing to see, to think, to understand the pandemic dynamics. Data flowed free, for everyone to see. But not for them.
On stage she’s a force of nature charged with blinding intensity. Off stage she’s a sweet and delicate human being, blessed with irresistible charm and absolutely disarming kindness.
Lack of standards, wrong standards and then slow adoption of good standards — no wonder the diacritics (ăĂ, âÂ, îÎ, șȘ, țȚ) turned into an endangered species. Magazine headlines, television supers and advertisements obliviously disseminate incorrect Romanian spelling, or non-Romanian letters.
I left the Academy of Arts 25 years ago and I mostly practiced design since — with a short (by comparison) intermezzo in advertising. I spent a lot of time in 17 out of those 27 for hiring designers so I think I qualify to give some advice.
I love design, yet I'm filtering it, I'm opting out of it, I'm killing it. I confess: I'm torn.
Talking to one of my colleagues a few days ago I had an epiphany regarding one of the most important — yet underestimated — designer skills: order. Meaningful order.