We stare stupefied, with exophthalmic eyes, at the monster’s launch campaign published in the already worn out issue of Lürzer's Archive we're holding with trembling hands: both the print ads’ photography and the TVCs’ direction are signed by this guy Richard Reens. Photographer, director and DOP — for an epic ad campaign like a sign of the times — all over the planet jaws dropped. Who is this guy?!?

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