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29 Sep 2014, 10:31 AM
When the stuff you're counting it's years, it seems particularly difficult to pass over ten. You might unconsciously hit a wall at ten and just sit there for a while. Oblivious.
I thought this blog turns ten today—but no, that happened last year and I apparently erased it from my mind—today this blog is 11 years old.
When we met him for the first time, in 2003, Aneta, Wally, Mihai and myself were sitting the small office Brandient had at the time — while preparing BrandRo, the nation branding conference — talking, asking outlandish questions. He was answering, patiently — as he always did.
"I've been in advertising, and I knew what I was: an art director. Now we started this branding and design company. What am I now, Wally?" I asked him with wide eyes.
"You're a brand designer now," he said, and I realised there's a whole profession ahead to discover, learn and invent.
Some other time, we asked him how come his books are written so impossibly fluid. He replied: "It's not about writing, it's about rewriting." "Really," we said — "how many times do you rewrite a book like this?" pointing to On B®and, which just came out at the time.
"Twenty," he said. "I rewrote that twenty times."
Wally left us today and we miss him already.